Own A Piece of the ROC

Rochester real estate owned by Rochester Heroes.

We help the people who care for our community 

own a portfolio of cash-flowing Rochester properties — 

no landlord duties, no Wall Street middlemen.

Download your free guide to own a piece of the ROC!

Secure Portal
Registered with SEC
Every day you see real estate deals With $50,000-$100,000 minimums to get in... 

We believe that property investment should be accessible to:

First Responders
Teachers & Educators
Nurses & Healthcare
Military & Veterans
Police
Fire
Union Members
Non-Profits
Government & Public Servants

Ownership as low as $500. Download your free guide to own a piece of the ROC!

FOUNDERS • INVEST IN THE ROC

Jason & Alissa Johansen

U.S. Army Veteran • Teacher • Real Estate Operators

Real Estate Broker • Property Manager • MBA Concentration in Real Estate

a note from the founderS

Why we built this and what we’re committing to.

Alissa and I started Invest in the ROC because we kept seeing everyday people locked out of owning investment property, and too much of the value being created in Rochester was going to ownership groups with little real connection to the neighborhoods behind the numbers.


Many investors never see the streets, meet the people, or understand the long-term impact of the decisions being made. 


We wanted to build something different: a homegrown alternative where investors could put their dollars to work in Rochester, alongside operators who actually live here.


With 64 units full cycle since 2008, and current ownership of 198, we’ve put the time and money into “figuring it out” with the right management systems and processes. 


If a community-focused investment approach sounds interesting, we welcome the chance to show you how to own income generating real estate with as little as $500.

Meet the Team

Built by Rochester property people.

Created for Rochester Heroes.

Behind the platform is a local team built from the same community we serve — Rochester operators, educators, veterans, healthcare professionals, musicians, parents, and financial experts who live and breathe real estate.

Real people. Real Rochester. Real accountability.

A More Accessible Way In

Real estate investing has often felt out of reach. Not anymore.

Direct ownership usually requires significant capital, financing, property management, and the pressure of picking the right deal. For the teachers, nurses, first responders, and other public servants who hold the ROC together — Rochester’s everyday heroes — that meant carrying all the risk alone, or being left out entirely. Until Now.

Here's what changes:

Access

The barriers that kept you on the sidelines are gone. You can now own a local real estate portfolio — No DIY

Simplicity

Share in the income and long-term value of real estate while we handle all the work—no second job required.

Local Connection

Keep more capital connected to Rochester through neighborhood properties, local ownership, and a team rooted in the ROC.

1

We invest together

Heroes invest through the registered investment portal — with a $500 minimum, open to both accredited and non-accredited investors.

2

The team manages the real estate

The team finds and evaluates properties, manages renovations, oversees tenants, and handles day-to-day operations.

3

Investors stay informed

Investors receive updates, reporting, and access to relevant documents through the investment platform.

How this is possible

Regulation Crowdfunding created a more accessible path into private investing.

Regulation Crowdfunding, often called Reg CF, allows the public access to invest through a registered online intermediary. 


This framework allows both accredited and non-accredited investors to participate.

Ownership as low as $500. Download your free guide to own a piece of the ROC!

How Returns Are Generated

Two engines, working together.

Investor returns are driven by two primary factors. This dual approach allows for both ongoing income and long-term appreciation.

01 INCOME

Rental Income

Consistent cash flow generated from well-managed properties. Distributed to investors on a regular schedule.

02 Appreciation

Value Creation

Targeted improvements may support stronger operations, improved rental income potential, and long-term property value growth over time.

COMMUNITY IMPACt

Real people live in these properties.

Families. Young professionals. Healthcare workers. Students. Long-term residents.

Take the next step

See how it works and join the movement.

Education

Explore videos and articles that break down how heroes invest in Rochester.

Invest

Join the movement

Our Promise to You

Our Promise to You

We’re here to give everyday heroes access to real estate ownership through a portfolio of cash-flowing residential properties in Rochester, NY.

Invest In the ROC was founded on a simple belief: people who serve our communities deserve the opportunity to own a part of them. Service, hard work, and determination are at the heart of everything we do, guiding each decision we make.

We are committed to putting our investors first, operating with transparency, and making disciplined choices that protect and grow your investment.

Your success is our success.

Ready to own a piece of the ROC?

Download your free guide to ownership!

Ownership as low as $500.