1. Review Available Opportunities
Explore active offerings and review how the investment is structured.
Stop Surviving the Landlord Treadmill.
Start Building True Freedom.
Own Rochester real estate — Skip The tenants & toilets.
Professional local management.
A clear path forward
How Investing in the ROC Works
Join a community of Rochester investors who own rental properties together.
You’ve worked hard, bought rentals, and chased “passive income”—but endless calls, unreliable tenants, and hidden headaches have made it feel like another job. What you need now is truly passive wealth, real alignment, and a guide you can finally trust.
Typical Rental
Tenants · Repairs · Calls · Liability · Financial Stress
Invest The ROC
Shared ownership · Managed operations · Clarity
No longer signing for loans, managing properties, or being stuck with unexpected suprises...
More Than An Investment
A Local Movement.
Join a community of investors backing Rochester housing through disciplined acquisitions and long-term fundamentals — not speculation.
Snapshot
Investment Overview
Property Type
Residential Rentals
Target Occupancy
92%–95%
Renovations / Value-Add
10% of Capital Raised
Target Hold Period
5 Years
Location
Rochester, New York Metropolitan Area
Target Raise
$1,235,000
Minimum Investment
$500
Available to accredited and non-accredited investors under Reg CF.
Market Focus
Rochester, New York
Local neighborhoods with durable demand.
Structure
Single Company
Owns and operates multiple properties.
Typical Unit Pricing Range
$75,000–$90,000 per unit
Target Portfolio Size
50 Units
Projected Returns
| Preferred Return | 6% |
| Target IRR | 14.8% |
| Target Equity Multiple | 1.77× |
| Distribution Frequency | Monthly |
| Waterfall | 6% Preferred Return → 100% Return of Capital → 70% / 30% |
| First Distribution | The Month Following Investment |
Details are provided in the offering documents available through the registered investment portal.
Target returns and projections are not guarantees and depend on property performance, financing,
market conditions, and execution. Investors should review the offering documents before investing.
Why Rochester
A Market Designed for Long-Term Real Estate Investing
Rochester is one of the best places in the country to build long-term wealth through real estate. The fundamentals are here: stable demand, accessible prices, and a market that rewards patience over speculation.
Rather than chasing overheated or speculative markets, we focus on properties priced for cash flow, neighborhoods with durable demand, and a local approach grounded in discipline over hype.
This market-first approach allows investors to participate in real estate with clearer expectations and fewer unknowns.
Accessible Pricing
Rochester real estate remains more affordable than many U.S. markets, allowing capital to be deployed efficiently.Consistent Rental Demand
A strong employment base in healthcare, education, and regional industries supports long-term housing demand.Local Market Advantage
Investing close to home allows for better oversight, stronger relationships, and informed decision-making.
Invest The ROC
Rochester shaped me.
From Army deployments to rebuilding fire-damaged properties, to handling 2am tenant calls when no one else was coming — this business wasn’t inherited. It was earned.
Over nearly two decades in this market, I’ve seen what protects capital and what destroys it. I’ve taken the hits, rebuilt stronger systems, and refined a disciplined approach.
From Army deployments to rebuilding fire-damaged properties, to handling 2am tenant calls when no one else was coming — this business wasn’t inherited. It was earned.
Over nearly two decades in this market, I’ve seen what protects capital and what destroys it. I’ve taken the hits, rebuilt stronger systems, and refined a disciplined approach.
You benefit from every lesson I already paid for.
Invest The ROC is about building a long-term, locally controlled residential portfolio that strengthens neighborhoods and keeps capital working inside Rochester — not exporting it to distant Wall Street funds.
I oversee acquisitions, financing, renovations, and long-term asset management so investors can participate without operational stress.
Rochester investing in Rochester.
– Jason Johansen
✓
Proven Experience
Nearly two decades acquiring, operating, renovating, and managing residential investment property in Rochester.
✓
Local Team
Rochester-based contractors, lenders, attorneys, and operators ensure local accountability.
✓
Track Record
Distressed acquisitions, full rehabs, stabilized portfolios, and strategic exits — built through real cycles.
✓
Alignment
The manager earns only after investor capital and preferred returns are satisfied.
(General Partner revenue is earned only after investors receive their full preferred return and full return of capital.)
The Manager’s duties are outlined in the operating agreement and offering materials.
Jason Johansen
Licensed Real Estate Broker
Living585 Realty
Alissa Johansen
Licensed Real Estate Agent
Living585 Realty
Garonia "Gigi"
Parchment-Magnussenason
Licensed Real Estate Agent
Living585 Realty
William "Bill" Hess
Licensed Real Estate Agent
Living585 Realty
Investor FAQ's
Common Questions, Clear Answers
Straightforward answers to help you understand how investing through Invest in the ROC works.
Who can invest?
Investments are available to both accredited and non-accredited investors, subject to Regulation Crowdfunding (Reg CF) eligibility limits.
What is the minimum investment?
Investment opportunity starts at a $500 minimum.
When do I receive payments?
Preferred return payments are set up to begin the month after an investment is made and continue monthly, as outlined in the offering documents.
Are returns guaranteed?
No. Real estate investments involve risk, and returns are not guaranteed. Investors should review all offering materials carefully before investing.
How are investments structured?
Investors invest into a single company. That company uses investor funds to acquire and manage multiple properties. The specific structure, including how properties are held, is explained in the offering documents and operating agreement.
How are properties managed?
Properties are professionally managed by local operators. Investors are not responsible for day-to-day property management.
How do I receive updates?
Investors receive updates and communications through the online investor portal for each offering.
Can I sell my investment?
These investments are not meant to be sold quickly. Investors must hold their investment for at least one year, and any sale or repayment request is subject to the terms described in the offering materials.
All investments involve risk. Please review the official offering documents before investing.
2. Invest Through a Secure Portal
Participation takes place through a registered crowdfunding portal.
3. Professional Management
Local operators manage the properties. No Work.
4. Receive Investor Updates
Ongoing performance updates and reporting through the investor portal.
Rochester in 2026
A Value-Driven Market With Momentum
While the national housing market is expected to stabilize in 2026, Rochester is projected to outperform based on affordability, supply constraints, and steady demand.
Steady Demand Meets Affordability
2026 Forecast
Rochester, NY ranks #2 among the top 100 U.S. metro areas
15.5% combined growth, placing Rochester just behind Hartford and ahead of markets like Worcester, Providence, and Richmond
A median list price of ~$257,000, well below the national median of ~$415,000
Rochester’s 1.1M+ metro population supports consistent, long-term housing demand.
Why Rochester Is Drawing Attention
A “Refuge Market” for Value-Focused Buyers with Affordability as a Central Concern
What This Means for YOU?
Rochester’s 2026 outlook—affordable, tight supply, value-driven market, built on durable fundamentals, and limited exposure to speculative cycles.
Strong demand without runaway pricing
Limited supply supporting durable appreciation
Buyers with solid credit and meaningful equity
A local economy anchored by healthcare, education, and established industries
This Isn’t a Leap —
It’s a Loop, Finally Closed.
If you’re a high-income professional, quietly unsettled and tired of standing still, you’re not alone. The scariest part isn’t wiring the money—it’s deciding who to trust.
My mission is to help you stop watching from the sidelines and finally move forward, with a partner who’s survived the parts you’re afraid of.
If that sounds like the kind of investing you’ve been looking for, you’re in the right place.
“Someone’s sitting in the shade today because someone planted a tree a long time ago.” — Warren Buffet
Build Real Wealth Without the Real Estate Headaches
You want to grow your wealth through real estate — but doing it alone usually means stress, risk, and responsibility.
What’s supposed to create freedom often turns into another full-time job — and when things go wrong, the risk and liability fall entirely on you.
That’s why we believe real estate works best when there’s a clear system, defined protections, and you’re not left to figure it out alone.
Own Rochester real estate
Professionally managed
Income Growth
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